For A More Sustainable Future

A commitment to reducing our impact on the environment has always been our top priority. Every choice we make as a brand takes into consideration the wellbeing of not just ourselves, but the wellbeing of Mother Earth and all that she provides.

Our Packaging Journey

We are committed to constant innovation in our packaging to help reduce our impact on our shared planet. And while our journey is constantly evolving to deepen our sustainability mission, we’ve already taken great strides to increase our reusability and recyclability.

We opt for 100% post-consumer recycled materials, with a minimum of at least 50%, to limit the creation of new virgin plastic and support recycling.

We specifically use PCR HDPE, a recyclable plastic, because it is one of the most readily available recyclable plastics with one of the highest values for collection.

Why We Use PCR

We are open and honest about our packaging choices. PCR stands for Post Consumer Recycled or Post Consumer Resin. Rather than just recycled materials, it is specifically plastic that was once a consumer product that has been recycled. By investing in PCR we're investing in the recycling system and aiding towards creating a more circular economy.

Hair care products are larger in size than many other personal care and beauty products, and they must also be functional and safe in a wet environment. Therefore, there are challenges with heavy materials and easily breakable materials that are considered ‘more sustainable’ like glass or aluminum. Lighter weight materials also require less resources in the manufacturing and shipping process, thereby lowering our carbon emissions.

All materials have an environmental impact, and PCR is the safest progression for our packaging. We will continue to look for new solutions that meet both our community needs and our work towards a more sustainable future.

How To Recycle

The Environmental Protection Agency estimates that about 75% of the waste produced in the US is recyclable; yet the actual recycling rate is only 34%, and the average recycling contamination rate is 25%—one in every four items. Even more, when one item is improperly put into a recycling bin, it can cause contamination, which means the whole bin may be discarded. We want to do everything we can to make sure you have the information you need to ensure our packaging actually gets recycled.

How2Recycle® Label

Every Innersense bottle has a partner label from How2Recycle® which provides guidance on disposal based on the average recycling laws across the country. Keep in mind that every local recycling program has unique rules about what it accepts. Before recycling, it’s always best to check your local recycling program's rules about what they accept for guidance on disposal. For recycling information by product, please visit that product page on the website.

Recyclable Bottles

In order to recycle any plastic or glass bottle, it must first be cleaned. Rinse the inside of the bottle with water. Place in normal curbside plastic recycling.

Non-Recyclable

The pump on our bottles, like most pumps, is made of multiple materials and a small spring, which unfortunately makes it non-recyclable. Our 2oz and 6oz tubes and pouches are also not recyclable as they include mixed materials and adhesives, however, we opt for these materials because they limit overall plastic usage in the first place. These components can be dropped off or mailed into Pact Collective, a non-profit collective providing solutions for difficult to recycle components in the beauty industry. For more information and to find a drop off site, click below.

find a pact Location near you

Sustainability In Our Ingredients

Our natural ingredients are sustainably sourced from the earth, harvested seasonally and ethically, and selected based on the highest grade of purity. We also believe what we keep out of our formulas is just as important as what we put in them. Learn more about our commitment to transparency.

Learn More